Författare
Eric Schwartzman
Eric Schwartzman är en uppskattad författare inom Ekonomi och Ledarskap med totalt 1 bok tillgängliga på Bokkollen, utgivna hos Cf Kane & Sons.
Bland verken finns Digital Pivot, som toppar listan över Eric Schwartzmans populäraste böcker. Verken spänner över ekonomi & ledarskap och tilltalar läsare som uppskattar genren.
På Bokkollen gör vi det enkelt att navigera i Eric Schwartzmans författarskap. Vår databas uppdateras ständigt med nya släpp och format, så oavsett om du söker efter en lättläst pocket för semestern, en lyxig inbunden presentutgåva eller en digital ljudbok för pendlingen, har vi rätt utgåva för dig.
Jämför snabbt och smidigt priser på alla böcker av Eric Schwartzman hos Sveriges ledande bokhandlare – som Adlibris, Bokus och Akademibokhandeln – och hitta alltid det bästa erbjudandet utan att betala för mycket.
Digital Pivot
What's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot? In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently. This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits. Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you'll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future. Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing. This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including: ● Determining what people really want online ● Choosing and set-up the right software ● Learning the basics of search engine optimization ● Driving demand with owned media ● Growing your social media following ● Generating leads with content marketing ● Creating email campaigns that convert ● Convert traffic into leads and revenue ● Improving your conversion rates continuously The Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees. If you're ready to scale up and grow up, it's time to find out everything you need to know to migrate your business and career online. Your digital pivot starts right now
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