Författare
Marty Cagan
Marty Cagan är en uppskattad författare inom Ekonomi och Ledarskap med totalt 5 böcker tillgängliga på Bokkollen, utgivna hos John Wiley & Sons Inc, Wiley-VCH Verlag GmbH.
Bland verken finns Inspired, som toppar listan över Marty Cagans populäraste böcker. Verken spänner över ekonomi & ledarskap och tilltalar läsare som uppskattar genren.
Det senast publicerade verket av Marty Cagan är Product is Hard SVPG Box Set, utgivet 2025.
Letar du efter något nytt att läsa? Prova Empowered – ett annat uppskattat verk av Marty Cagan.
På Bokkollen gör vi det enkelt att navigera i Marty Cagans författarskap. Vår databas uppdateras ständigt med nya släpp och format, så oavsett om du söker efter en lättläst pocket för semestern, en lyxig inbunden presentutgåva eller en digital ljudbok för pendlingen, har vi rätt utgåva för dig.
Jämför snabbt och smidigt priser på alla böcker av Marty Cagan hos Sveriges ledande bokhandlare – som Adlibris, Bokus och Akademibokhandeln – och hitta alltid det bästa erbjudandet utan att betala för mycket.
Inspired
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love¯and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations¯dramatically improving their own product efforts. Whether you're an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories¯and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix¯INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new¯sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.
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