Författare
Michael Levy
Michael Levy är en uppskattad författare inom Ekonomi och Ledarskap med totalt 1 bok tillgängliga på Bokkollen, utgivna hos McGraw-Hill Education.
Bland verken finns Retailing Management ISE, som toppar listan över Michael Levys populäraste böcker. Verken spänner över ekonomi & ledarskap och tilltalar läsare som uppskattar genren.
På Bokkollen gör vi det enkelt att navigera i Michael Levys författarskap. Vår databas uppdateras ständigt med nya släpp och format, så oavsett om du söker efter en lättläst pocket för semestern, en lyxig inbunden presentutgåva eller en digital ljudbok för pendlingen, har vi rätt utgåva för dig.
Jämför snabbt och smidigt priser på alla böcker av Michael Levy hos Sveriges ledande bokhandlare – som Adlibris, Bokus och Akademibokhandeln – och hitta alltid det bästa erbjudandet utan att betala för mycket.
Retailing Management ISE
Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers:- Use of big data and analytical methods for decision making- Social media and mobile channels for communicating with customers and enhancing their shopping experience- Issues involved in providing a seamless multichannel experience for customers- Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions- Impact of globalization on the retail industry.The 11th edition features new chapter content exploring "Digital Retailing" by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon's Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M's digital strategy and has been incorporated to ensure currency. This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.
Hela bibliografin
Utforska alla Michael Levys publicerade verk sorterade efter popularitet.
Upptäck liknande författare
Om du gillar Michael Levy kommer du förmodligen att uppskatta även dessa författare inom ekonomi & ledarskap.