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Beyond Pleasure and Pain
E Tory HigginsNaturvetenskap & teknikHow does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and...
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| ISBN | 9780199356706 |
| Språk | sv |
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How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and...