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Bounded Rationality and Behavioural Economics

Bounded Rationality and Behavioural Economics

Graham MallardEkonomi & ledarskap
Economics Nobel Laureate Herbert Simon developed the concept of bounded rationality in the 1950s. This asserts that the cognitive abilities of human decision-makers are not always sufficient to find optimal solutions to complex real-life problems,...
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ISBN9781138499744
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Economics Nobel Laureate Herbert Simon developed the concept of bounded rationality in the 1950s. This asserts that the cognitive abilities of human decision-makers are not always sufficient to find optimal solutions to complex real-life problems,...

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