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Brand Hollywood
Paul GraingeEkonomi & ledarskapFrom the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line a...
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| ISBN | 9780415354059 |
| Språk | sv |
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Beskrivning
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line a...