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Brand Innovation Manifesto
John GrantGrantEkonomi & ledarskapThe days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the ...
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| ISBN | 9780470027516 |
| Språk | sv |
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The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the ...