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Brand Stretch
David TaylorEkonomi & ledarskapStretching the Brand¿offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extend...
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| ISBN | 9780470862117 |
| Språk | sv |
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Beskrivning
Stretching the Brand¿offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extend...