Ekonomi och Ledarskap

Breakthrough Copywriter

av Worstell

Utgiven av Lulu.com

Format

Häftad

Sidor

110 sidor

Språk

Engelska

Utgiven

juni 2017

Jämför priser

Från 238 kr
Adlibris
Bästa pris
238 kr
Bokus
280 kr
Akademibokhandeln
309 kr

Priserna uppdateras löpande från säkra och trygga butiker.

Om boken

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.

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