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Business marketing : managing value creation
Daniel KindströmChristian KowalkowskiAnders ParmentEkonomi & ledarskapBusiness Marketing delivers comprehensive coverage of the theory and practice needed to understand today's fast-paced B2B markets and how to act on them. Being able to navigate on contemporary markets and include marketing in firm strategy is...
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| ISBN | 9789144141633 |
| Språk | sv |
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Beskrivning
Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today's fast-paced B2B markets and how to act on them. Being able to navigate on contemporary markets and include marketing in firm strategy is...