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Business to Business Marketing
Nick EllisEkonomi & ledarskapThis exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global cont...
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| ISBN | 9780199551682 |
| Språk | sv |
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This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global cont...