Bäst pris
729,00 krKöp fr 729 kr
Competitive Strategy for Media Firms
Sylvia M Chan-OlmstedEkonomi & ledarskapCompetitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise...
Visa mer...729,00 krTILL akademibokhandelnVisa priser från alla butiker...Övrig information
| ISBN | 9780805862119 |
| Språk | sv |
Tillgängliga format
| 2609,00 kr |
Priser
Beskrivning
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise...