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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael SolomonEkonomi & ledarskapFor consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or ...
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| ISBN | 9781292318103 |
| Språk | sv |
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For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or ...