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Consumer-Brand Relationships
Susan FournierMichael BreazealeMarc FetscherinEkonomi & ledarskapThe creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the mar...
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| ISBN | 9780415783132 |
| Språk | sv |
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The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the mar...