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Consumer Tribes
Bernard CovaRobert KozinetsAvi ShankarEkonomi & ledarskapMarketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the indiv...
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| ISBN | 9780750680240 |
| Språk | sv |
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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the indiv...