Bäst pris
1999,00 krKöp fr 1999 kr
Creating and Managing Superior Customer Value
Arch G WoodsideMichael GibbertFrancesca GolfettoEkonomi & ledarskap"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substanti...
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| ISBN | 9781848551725 |
| Språk | sv |
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Beskrivning
"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substanti...