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CRM Systems in Industrial Companies
A PernaE BaraldiAndrea PernaEnrico BaraldiEkonomi & ledarskapCRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, i...
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| ISBN | 9781137335654 |
| Språk | sv |
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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, i...