Ekonomi och Ledarskap

E-Commerce 2021-2022: Business, Technology and Society, Global Edition

av Kenneth Laudon

Utgiven av Pearson Education Limited

Format

Häftad

Sidor

912 sidor

Språk

Engelska

Utgiven

juli 2021

Jämför priser

Från 879 kr
Akademibokhandeln
Bästa pris
879 kr
Bokus
901 kr
Adlibris

Priserna uppdateras löpande från säkra och trygga butiker.

Om boken

For courses in e-commerce A comprehensive overview of e-commerce today.Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

Fler böcker av Kenneth Laudon

Se alla

Boktips inom Ekonomi och Ledarskap

Bästa pris879 kr
Gå till butik