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Ethics in Marketing
Patrick E MurphyGene R LaczniakFiona HarrisEkonomi & ledarskapUnderstanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contain...
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| ISBN | 9781138648098 |
| Språk | sv |
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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contain...