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Geography and Tourism Marketing

Geography and Tourism Marketing

Kaye Sung ChonMartin OppermannEkonomi & ledarskap
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response...
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Övrig information

ISBN9780789003362
Språksv

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Beskrivning

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response...

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