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Global Branding and Country of Origin
Gaetano AielloRaffaele DonvitoTiziano VescoviEkonomi & ledarskapCreativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nu...
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| ISBN | 9781138801615 |
| Språk | sv |
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Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nu...