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Global Brands

Global Brands

Teresa da Silva LopesEkonomi & ledarskap
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. ...
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ISBN9780521833974
Språksv

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In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. ...

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