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Global Fashion Brands

Global Fashion Brands

Joseph H Hancock IIGjoko MuratovskiVeronica ManlowAnne Peirson-SmithKultur
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent sc...
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ISBN9781783203574
Språksv

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Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent sc...

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