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Handbook of Media Branding
Gabriele SiegertKati FörsterSylvia M Chan-OlmstedMart OtsEkonomi & ledarskapThis comprehensive¿handbook¿critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and i...
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| ISBN | 9783319182353 |
| Språk | sv |
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This comprehensive¿handbook¿critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and i...