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Implementing CRM
David FinneganLeslie P WillcocksFinneganEkonomi & ledarskapThe authors focus on the actuality of implementing CRM. They uncover the micro political, behavioural, psychological and knowledge issues that are all too often neglected in CRM implementations. Implementing CRM links CRM systems implementation wi...
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| ISBN | 9780470065266 |
| Språk | sv |
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The authors focus on the actuality of implementing CRM. They uncover the micro political, behavioural, psychological and knowledge issues that are all too often neglected in CRM implementations. Implementing CRM links CRM systems implementation wi...