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In Search of a New Logic for Marketing
Christian GronroosEkonomi & ledarskapThe book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the ...
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| ISBN | 9780470061299 |
| Språk | sv |
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The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the ...