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Industrial Marketing
Thomas FotiadisAdam LindgreenGeorge J SiomkosChristina ÖbergDimitris FolinasEkonomi & ledarskapAn introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. <...
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| ISBN | 9781529778533 |
| Språk | sv |
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An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. <...