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Key Account Management
Peter ChevertonDavid WraggEkonomi & ledarskapAn organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growin...
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| ISBN | 9780749469405 |
| Språk | sv |
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| 2189,00 kr |
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An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growin...