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Malcolm McDonald on Key Account Management
Malcolm McDonaldBeth RogersDrayton BirdEkonomi & ledarskapMalcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the k...
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| ISBN | 9780749480776 |
| Språk | sv |
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Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the k...