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Market Research
Erik MooiMarko SarstedtIrma Mooi-ReciEkonomi & ledarskapThe book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
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| ISBN | 9789811353444 |
| Språk | sv |
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| 1909,00 kr |
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The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.