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Market Segmentation
Malcolm McDonaldIan DunbarEkonomi & ledarskap* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-bus...
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| ISBN | 9780750659819 |
| Språk | sv |
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* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-bus...