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Marketing: An Introduction, Global Edition
Gary ArmstrongPhilip KotlerEkonomi & ledarskapMarketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact mar...
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| ISBN | 9781292433103 |
| Språk | sv |
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Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact mar...