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Marketing Management and Strategy
Peter DoylePhil SternEkonomi & ledarskapMarketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how...
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| ISBN | 9780273693987 |
| Språk | sv |
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Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how...