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Marketing Management
Luca M ViscontiLisa PeñalozaNil ToulouseEkonomi & ledarskapCulture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural...
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| ISBN | 9781138561410 |
| Språk | sv |
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Beskrivning
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural...