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Marketing Planning for the Pharmaceutical Industry
John LidstoneJanice MacLennanEkonomi & ledarskapMarketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and p...
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| ISBN | 9780566081125 |
| Språk | sv |
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Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and p...