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Marketing the Professional Services Firm
Laurie YoungYoungEkonomi & ledarskapProfessional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strat...
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| ISBN | 9780470011737 |
| Språk | sv |
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Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strat...