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Netnography
Robert KozinetsSamhälle & politikNetnography¿is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmar...
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| ISBN | 9781526444707 |
| Språk | sv |
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Netnography¿is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmar...