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New-Product Diffusion Models
Vijay MahajanEitan MullerYoram WindEkonomi & ledarskapProduct sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it ...
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| ISBN | 9780792377511 |
| Språk | sv |
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Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it ...