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Organizational Buying Behaviour
Michael J BakerStephen T ParkinsonParkinsonEkonomi & ledarskapThe markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is de...
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| ISBN | 9780333393512 |
| Språk | sv |
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The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is de...