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Organizing Marketing and Sales
Per AnderssonBjörn AxelssonChristopher RosenqvistEkonomi & ledarskapThe prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have...
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| ISBN | 9781787549692 |
| Språk | sv |
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The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have...