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Personal Influence
Elihu KatzPaul F LazarsfeldElmo RoperSamhälle & politikFirst published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by inf...
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| ISBN | 9781412805070 |
| Språk | sv |
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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by inf...