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Pop Brands

Pop Brands

Nicholas CarahEkonomi & ledarskap
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones a...
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Övrig information

ISBN9781433105654
Språksv

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Beskrivning

Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones a...

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