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Pop-up Retailing
Gary WarnabyCharlotte ShiEkonomi & ledarskapThis SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitl...
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| ISBN | 9783319713731 |
| Språk | sv |
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This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitl...