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Positioning for Professionals
Tim WilliamsEkonomi & ledarskapIt's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully de...
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| ISBN | 9780470587157 |
| Språk | sv |
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It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully de...