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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al RiesJack TroutEkonomi & ledarskapThe first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths...
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| ISBN | 9780071359160 |
| Språk | sv |
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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths...