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Principles of Strategic Communication
Derina HoltzhausenJami FullertonBobbi Kay LewisDanny ShipkaEkonomi & ledarskapDesigned to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the lates...
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| ISBN | 9780367426316 |
| Språk | sv |
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Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the lates...