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Products and Process Innovation in the Food Industry
Klaus Günter GrunertW Bruce TraillBruce TraillNaturvetenskap & teknikInnovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines...
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| ISBN | 9780751404241 |
| Språk | sv |
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Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines...