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Qualitative Consumer and Marketing Research
Russell W BelkEileen FischerRobert KozinetsEkonomi & ledarskapHow is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? ¿ Written fo...
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| ISBN | 9780857027672 |
| Språk | sv |
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How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? ¿ Written fo...