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Qualitative Marketing Research
David J CarsonAudrey GilmoreChad PerryKjell GronhaugEkonomi & ledarskapAs the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research c...
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| ISBN | 9780761963660 |
| Språk | sv |
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Beskrivning
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research c...