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Qualitative Research Methods in Public Relations and Marketing Communications
Christine DaymonImmy HollowayEkonomi & ledarskapThe second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clea...
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| ISBN | 9780415471183 |
| Språk | sv |
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The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clea...